Campaigns

Overview

Campaigns (Campaign Tracking) let you create special links for your registration portal and website so you can see how different marketing efforts bring families to register.

Use campaigns to make unique links, add tracking to your website, see engagement numbers, and understand which emails, social posts, and ads lead to registrations.

Access and permissions

Campaign Tracking lives in the Admin section of Campium.

Campaign list

The Campaigns list shows all campaigns for your organization and gives you a quick view of how each one is doing.

You can filter the list by status using the dropdown at the top of the page. Choose Active, Inactive, or All to focus on the campaigns you care about.

Columns

Use these columns to understand each campaign at a glance:

• Name: The label shown throughout Campaigns and analytics. Click the name to open results and see full details for that campaign. The campaign's optional Description shows as a sub-line beneath the name, so internal notes about the purpose, audience, or channel appear here rather than in a column of their own.
• Status: Whether the campaign is Active or Inactive. Active campaigns track clicks and conversions; inactive campaigns still send families to the correct destination but stop tracking new activity.
• Clicks: The total number of times people clicked any tracking link for this campaign.
• Unique: An estimate of how many different people clicked the campaign links, so you can focus on people reached instead of raw click volume.
• Conversions: The count of registrations that Campium connects back to this campaign based on tracked clicks and conversion rules.
• Created: The date the campaign was created, which helps you understand how long it has been running and filter reports by time.

Create a campaign

Create a campaign whenever you want to track a new marketing effort, such as a specific email, social post, or ad.

Advanced options

Advanced options help you organize and filter campaigns by channel, type of message, and specific labels. These fields are optional but recommended so your reports stay consistent.

Advanced option fields

Use these fields to add more detail to your tracking links:

• Source: Where the campaign runs, such as email, facebook, instagram, or google-ads. Use this to group results by the place traffic starts.
• Medium: The type of marketing, for example newsletter, social, cpc, or flyer. This helps you compare how different types of outreach perform across campaigns.
• Campaign Tag: A short tag or label for this campaign, often matching an internal campaign code or naming convention. Use this when you run similar campaigns across multiple sources and want a common identifier.
• Content: A label for different versions of the same campaign, such as header-image-a or subject-line-1. Use this when you are testing which version works better within the same source and medium.
• Term: An optional keyword or search phrase connected to the campaign, often used for paid search efforts so you can see which terms lead to registrations.
• Status: The starting status for the campaign. Set to Active to begin tracking right away, or Inactive if you want to prepare links before you launch and start tracking later.

Edit a campaign

Edit a campaign when you need to adjust names, descriptions, tracking settings, or status.

Get tracking codes

Tracking codes turn your campaign setup into real links and website tracking you can use in emails, ads, and on your site.

You can access tracking codes either from the Campaigns list or from a campaign's results page.

How tracking codes work

Portal tracking links send visitors through the portal first, record the click, and then send visitors to the campaign's destination page.

Website tracking links send visitors directly to your website with the campaign number at the end of the link; the website tracking code reads that campaign number and tracks the click for the correct campaign.

When someone who clicked a tracked link later completes a registration, the system connects that registration back to the campaign based on their earlier click.

View analytics

Campaign analytics show how many people interacted with your campaign and how many of them registered.

Open analytics by clicking a campaign name from the Campaigns list or choosing View Analytics from the menu.

Engagement metrics

These metrics help you understand traffic volume and interest:

• Total Clicks: All clicks recorded for the campaign's tracking links.
• Unique Visitors: Estimated number of different people who clicked, to give a sense of how many individuals you reached.
• Mobile Traffic %: Percentage of visitors using mobile devices.
• Countries: Where visitors are located by country.

Conversion metrics

Conversion metrics show how many tracked visitors completed registrations:

• Total Conversions: Total number of registrations recorded for visitors connected to this campaign.
• Conversion Rate: Conversions divided by unique clicks, multiplied by 100, shown as a percentage.
• Attributed Conversions: Registrations that the system was able to connect back to the campaign based on the visitor's activity.

Breakdowns and recent activity

Use breakdowns to see how campaign performance changes over time and across different details:

• Clicks Over Time: Chart of clicks in your selected date range.
• Top Locations: Locations that generate the most clicks.
• Devices and Browsers: Breakdown of clicks by device type and browser.
• Top Referrers: External sites or sources sending traffic to the campaign.
• Recent Clicks: Latest click events with time and high-level details.

Date range filter

When you open View Analytics, the date range defaults to the campaign's start date through today (the full life of the campaign so far), not the last 30 days.

Use the date picker to narrow or widen that window. Changing the date range updates the summary numbers, breakdown charts, and recent clicks. Clicks Over Time plots every day in the selected range so gaps with no clicks still appear on the chart.

Generate a campaign link from a mass email

You can create a tracked registration link while you write a mass email, without leaving the email editor.

1. Go to Communications → Mass Emails.
2. Open an email (or create one with New Email), then stay on the Settings tab.
3. Save the email if it is new. The Campaign tracking section shows Save the email first, then generate a campaign link until it is saved.
4. Click Generate campaign link.
5. Choose Website or Parent portal:
   • Parent portal tracks through your parent portal and does not need website tracking code.
   • Website requires the tracking code on your website.
6. Click Insert into email to place the link in the message body, or copy it from the field.
7. If you have the Campaigns permission, open View campaign results to review clicks and registrations for that link.

After the email is sent, the same Settings tab shows Clicked and Registered cards next to Sent and Opened when a campaign link exists for that email. Clicked is unique visitors, with total clicks underneath. Registered is people who finished registration after clicking, with the 30-day same-device matching rule on the info icon.

Clicks and registrations that use the link count toward the campaign created for that email. See also Mass Emails.

Conversion tracking

Conversion tracking connects clicks on your campaign links to completed registrations.

30-day matching window

The system records a conversion when someone who clicked a campaign link reaches the registration receipt page.

To connect the registration to a campaign, the system looks back up to 30 days at that person's earlier clicks and tries to match them based on their device and app.

Multiple campaign attribution

If someone clicked links from more than one campaign within the 30-day window and the system can match them, it records a conversion for each matching campaign.

This lets you see how overlapping efforts (for example, an email and a remarketing ad) both played a role in the same registration.

Duplicate conversion protection

To avoid inflated numbers, the system limits duplicate conversions for the same campaign in a short period.

For each campaign and person, only one conversion is recorded in any 24-hour window, even if they complete more than one registration during that time.

Activate or deactivate a campaign

Use campaign status to control whether clicks and conversions are tracked without breaking your external links.

• Active: Campaign records clicks and conversions for all tracking links.
• Inactive: Campaign still sends visitors to the destination page, but stops tracking new clicks and conversions.

Turn off tracking for campaigns you no longer plan to use so they stop affecting your reports while keeping old links working.

Delete a campaign

Deleting a campaign is permanent and removes all associated analytics.

To delete a campaign, open the Campaigns list, use the menu next to the campaign, and choose the delete option. Confirm the deletion only after you export or review any data you still need.

Common use cases

Campaign Tracking supports a variety of everyday marketing workflows:

• Track email performance: Use portal or website tracking links in email newsletters and announcements to see how many recipients click and register.
• Measure social media impact: Create separate campaigns for platforms like Facebook and Instagram, each with its own tracking link, to compare engagement.
• Evaluate paid ads: Assign campaigns to online ads and landing pages, then use conversion numbers to understand return on ad spend.
• Compare messaging versions: Use the Content advanced option to label different subject lines or images and see which version leads to more registrations.
• Monitor seasonal promotions: Set up campaigns for seasonal offers (for example, early bird registration) and review performance over the full registration period.

Troubleshooting

Use these checks when campaigns or analytics do not behave as expected.

Best practices

Follow these guidelines to keep your campaign data clear and useful:

• Use clear, consistent names: Include channel, audience, and purpose in the campaign name so you recognize it later in reports.
• Separate campaigns by channel: Create different campaigns for each major channel (email, social, ads) to compare performance accurately.
• Install website tracking code once: Add the tracking code in the shared website area where other tracking or analytics code is kept so all campaign links with cid at the end record clicks.
• Prefer portal links when you need guaranteed tracking: For links that naturally go to your registration portal, use the portal tracking link so the click is always recorded.
• Use website links for direct site visits: For marketing that points to your main website, use the website tracking link so the tracking code can recognize the campaign.
• Set a meaningful destination URL: Point campaigns to high-intent pages such as your main website, a landing page, or your registration portal home.
• Review analytics regularly: Check click and conversion numbers during active campaigns to adjust messaging, budgets, or channels as needed.
• Turn campaigns inactive before deleting: Switch old campaigns to Inactive instead of deleting them so historical analytics remain available unless you are sure you no longer need the data.